Your Guide To Getting The Best Out Of GetYourGuide

Landing on the first page of GetYourGuide isn't about luck — it's about strategy. With years in the tourism trenches, we've seen exactly what separates top-performing listings from the rest. In this guide, we'll cut through the noise and give you some of the proven, practical advice we use to help businesses drive more bookings, and unlock their full potential on GetYourGuide.

Availability Management: The Secret to Better Conversions

Let's begin with a strategy that consistently drives results for businesses of any size: availability management. When a customer finds your listing but can't book their preferred date, it's a lost opportunity for everyone.

A proven method for solving this can be to consolidate similar products into a single, comprehensive listing. Instead of creating separate pages for each tour variation, you combine them. This way, when a customer chooses a date, they see all available options at once, making it easy to compare and select the one that works for them. Each option can still have its own specific details like pricing, inclusions, and duration.

For instance, you could have a consistently available product stand on its own, or you could feature it as an option within a broader listing that has less availability. This maximises the chance that a guest will find something to book on their chosen date.

Here’s a real-world example: We managed a listing with a regularly available city tour (Product A) and a seasonal tour that ran on limited days (Product B). Listing Product B on its own often led to customer frustration and lost sales when it wasn't available. By creating one listing that offered both tours as options, customers could still book Product A if Product B was unavailable. This simple change led to an 85% increase in GetYourGuide bookings for that product compared to other platforms.

• Expert Tip: Pay close attention to GetYourGuide’s Likely to Sell Out insights. A valuable tool for identifying high-demand slots.

Get These Three Basics Right

When you're starting on GetYourGuide, focus on these three critical factors to build momentum quickly and effectively.

1. Master Review Management

Reviews are the bedrock of building trust. Every review you receive contributes to one powerful reputation. This method helps you build credibility much faster than if you had separate listings with fewer reviews each.

For example, a new sightseeing provider launched in March 2024 and used this exact strategy. Within just two months, their bookings picked up, and by September, sales had surged by 60%. They not only secured a spot among the top five sightseeing activities in their city but also amassed over 2,000 reviews leaving them with an impressive 4.7-star rating.

Negative reviews are inevitable, but they are also a golden opportunity to showcase your dedication to customer satisfaction. When a client received a review about below-par catering, they didn't get defensive. Instead, they responded by explaining that they had liaised with the caterer regarding the issues raised and will ensure that this issue is prevented for future guests. This proactive solution turned a negative comment into a positive story about continuous improvement.

2. Plan Your Commission Strategically

Think of your initial commission rate as an investment in visibility. While there's no single perfect rate, being competitive early on helps your listing gain traction. This is a short-term strategy designed to secure long-term success.

3. Adopt a Smart Pricing Approach

Don't lower your retail price, if you need it, use promotional discounts. When a customer sees an original price with a strike-through next to a lower, discounted rate, it creates a powerful incentive to book right away. 

This approach has proven more effective than setting a lower base price from the start. You can quickly and easily use GetYourGuide's special offers feature to implement this strategy and boost your bookings.

Optimising Your Title: A Page from the Pros

When it comes to crafting a great listing title and description, our top piece of advice is to stop guessing and start learning from the best. Take a look at the listings that are already at the top of the search results and have a high number of reviews. There’s no need to completely reinvent the wheel; these successful listings have a proven formula.

Study what makes their titles effective—the keywords they use, the emotions they evoke, and the promises they make. Then, adapt their approach to fit your own unique tour, making sure to work within the character limits.

• Expert Tip: GetYourGuide's new AI content creator can give you a head start. Just input your tour description, and it can quickly generate a draft for your title and a dozen other fields.

Conclusion

When you combine the strategic listing management above with outstanding customer service, you create a powerful foundation for sustainable growth on the platform. These aren't just theoretical ideas — they're proven strategies that have helped providers like you achieve remarkable results. It's time to start fine-tuning your approach for your unique market and offerings.

Want to speak with an expert about unlocking your potential on GetYourGuide? Connect with our experts today at hello@theotalife.com to discuss a strategic approach tailored for your success.