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Our success is measured by yours! We specialise in transforming online distribution channels into powerful revenue engines for visitor attractions and hotels. Our hands-on expertise with Online Travel Agencies (OTAs) allows us to craft strategies that don't just increase visibility - they deliver tangible, measurable growth. Below is an example of how we’ve helped our partners achieve their goals...
Case Study: Explosive Revenue Growth for a Multi-Site Visitor Attraction
Case Study: Explosive Revenue Growth for a Multi-Site Visitor Attraction
The Challenge: Since 2017, a multi-site visitor attraction had an OTA presence but was unable to fully capitalise on the channel's potential. Their OTA revenue was consistently low, and they lacked a strategic approach to sustainably grow this income stream.
Our Solution: We began with a deep-dive analysis of the client's operations, customer base, and profit margins, paired with a complete audit of their existing OTA presence. Our comprehensive strategy was designed to overhaul their approach and included:
Content & Visibility: Optimising all OTA listings with compelling, on-brand content and high-quality visuals. We also proactively liaised with OTAs to increase the attraction's visibility and secure their inclusion in marketing activity.
Operational Integration: Working with the client to seamlessly integrate their booking platform with multiple OTAs via API. This allowed for real-time capacity and availability management, eliminating overbookings and maximising sellable inventory.
Absorbing Differential/Dynamic Pricing: Ensuring the attraction's pricing strategy that responded to market demand and was fully integrated into the OTA sites. This ensured they were always selling at the optimal price.
Proactive Management: We managed promotions and deals to capture last-minute travelers and employed our OTA ChannelCheck service to quickly identify and resolve any system issues that could lead to lost bookings.
The Result*: The impact was immediate and dramatic. While the average annual revenue from OTAs between 2017 and 2020 was £25.5k, our partnership delivered a significant turnaround. In 2021, revenue soared to £197.6k, an incredible 675% increase. This success was sustained and built upon, with revenue growing a further 85% in 2022 to £365.5k, where it has since remained stable.
*We have full permission from the client to share these figures.
"Before partnering with TOTAL, our OTA revenue was a negligible part of our business. They didn't just 'manage' our listings; they became an integral part of our strategy. The results speak for themselves — a staggering 675% increase in the first year alone, followed by continued, sustainable growth. They turned a stagnant revenue stream into one of our highest-performing online channels. We couldn't have achieved this without their expertise and proactive support!"
Ready to Achieve Your Own Success Story?
Ready to Achieve Your Own Success Story?
This is just an example of the results we can deliver. You will have unique challenges and opportunities, and we’re ready to help you unlock them. Contact us, and let’s discuss how we can start maximising your revenue!
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